In this documentary, the director goes about describing the life of John Baledessari in a very fast paced and artistic way. I was immediately intrigued at the start of the video due to the straightforward approach the narrator took towards documenting the belongings of John Baledessari rather than introducing him right away. I think that there was a lot of purpose behind the fact that the narrator continuously said John Baledessari’s name rather than using “his”, “him”, or “he”. This purpose most likely goes along with the argument or goal for the entire documentary which was to remember the name of John Baledessari. I don’t think that there would be any other reason for his name to be not only said aloud so often, but also to be plastered all over the screen visually. By targeting two different senses, the director of this documentary is able to more adequately ingrain the information into the audiences mind.
Not only does the director use the dualism of audio and visual stimulation for “John Baledessari”, but throughout most of the video, pretty much all of what the narrator was saying was flashed across the screen in print as well. The words weren’t in normal print either; because a lot of the words were flashed across the screen as completely different fonts, colors, patterns, and styles, it led me to believe that the director was trying to portray the words as art themselves. By making the audience have to constantly change their focus due to the very rapid text swap, a lot of attention must be paid to the words themselves, and I think this was one of the main points of the short.
Another visual strategy that I noticed the director using was the grainy filter that was put on any of the footage of the past, however when he cuts to the interviews with Baledessari, the image is very clear and hi-def. I think the idea behind this strategy is to see Baledessari in his current age as very modern and to see his works in the past (that were shown through the grainy filter) as classical and timeless. Another way that this “classicalness” is portrayed is through the music in the background. By playing the classical music and showing examples of Baledessari’s art to the beat of it, it executes the director’s goal to portray the art at classic.
The affect that documentary creates with me is a reason to remember John Baledessari. Through the constant and rapid use of his name, mentions of his awards, and the combination of the sensory effects, I think the director really strives for this and executes it in a strong way. It really makes me want to use a combination of visual and auditory media in my own documentary to really get my point across.